Mobile app marketing refers to marketing that happens on mobile devices. App marketing can happen via mobile ads, apps, or mobile websites. Aath Info Solutions are leaders in making app marketing software. There are two major types of mobile app advertising
Push Notifications are banners or alerts that appear on your mobile device home screen or lock screen. They are similar to text message but appear when a user downloads your app. Push notification allows you to give your user a status update about a purchase, special offers he or she may be interested in or use GPS system to give a personalized message.
Advantages of push notification
Rich push notification is similar to push notification but include a media file like image, video or sound file. The content rich format makes it easier to stand out among other notification. Data indicate 30% of users who receive rich push notification were more engaged in the app.
In-app messages appear when a user is actively using the app. In-app messages allow to show the user to show product updates, confirm purchase, give personalized recommendation based on previous purchases and request for reviews or ratings in app store.
Advantages of in-app message
A huge jump in conversion, data suggest there was a 4 fold conversion due to in-app messaging.
There was an increase in app launches users were more likely to open the app if you communicated through it
In-app messaging allowed users to use the app and get back to what they were doing.
Aath Info Solutions can integrate push notification, rich push notifications and in-app notifications into our app marketing software. This improves user experience tremendously.
Mobile apps offer consumer awareness and communication with your brand. This interaction can build trust between you and your customer. App marketing is a great platform to show your customer why they should trust you by showing what your company represents. Businesses across sectors are now developing strategies for mobile apps
Customer interaction has changed and is not about face to face communication anymore. App marketing has proved to be a game changer where customer service. Through your app your customer knows that you are geared to provide them the best platform to purchase your product. Purchases can be made throughout the day without having to wait for regular business hours.
When customer satisfaction increases so do your sales. Launching mobile app in addition to an interactive website will boost sales and consumer experience. Large numbers of purchases are made via mobile device. Data indicate that Domino mobile app saw an increase of 28% in United Kingdom alone. If you are not using app marketing you are losing out.
At Aath Info System our team makes user friendly mobile apps for your business. We understand the importance of your need to stay connected with your customers and build a strong brand name for your company.
Business is all about reciprocation. You provide a service or a product and you get paid for them. App Marketing is a great way to increase interaction between your customers and you and is a great way to encourage sales. This can be done in many ways – loyalty program is a great way to garner customer loyalty. The more your customer interacts with your products or services the more points they accumulate. These points can be redeemed for great deals. App Marketing lets a customer see their points being accumulated in real time provide greater incentive to purchase things via your app.
Active users are users who take actions that generate revenue. This will give you data on how your app marketing is performing.
App session length is the average time in seconds your user spends on your app from login to close. This data gives excellent feedback and may indicate areas you need to improve on. The app session length will also depend on the nature of your app. People spend longer hours on gaming apps than purchasing apps.
Acquisition through referral sources means the number of users who download your app through other source such as Instagram or Quora.
The path taken by the user while using the app can reveal a lot of data about user habits. The data can also help you optimize your app.
The amount of time a user spends in your app daily, monthly or weekly. This will let you know the users who are using their apps actively.
We at Aath Info System use app metrics to measure the performance of our apps. We analyze these metrics to optimize the app during updates.
App marketing ensures you can communicate with your audience in a personalized, relevant and interactive manner.
Aath Info Solutions can design mobile apps which run on multiple platforms. Our team launches products for your customers after extensive research and testing. Our team has consultation with your marketing team and understands all requirements before coming with a prototype. Extensive testing ensures that users can use your app effortlessly.