SMO Case Study

SMO Audit Case Study

Social media usage in India has exploded. It is estimated that Indians spend 2.4 hours on an average online. We at Aath Info Systems are proud to be leaders in providing social media optimization services.

This data shows that your target audience is likely to be on social media. Your business can reach this audience potentially every day. Social media is a cost effective way of reaching audiences. It lets you target your core client base on the bases of age, gender or location, interest or behavior.

Indian business today has woken up to the huge potential of the social media.

SMO campaign for most of our clients has a 5 pronged approach

  • Research on competitors and customers
  • Develop a content and campaign strategy
  • Implement the plan
  • Measure and report via SMO audits
  • Optimize

SMO audit has the following KPIs

  • Fan growth
  • Cost per fan
  • Engaement
  • Cost per engagement
  • Response

Sagar Bedi

The company did not have a social media presence. We carried out some SMO to increase the visibility of Sagar Bedi’s . We also carried out a campaign on Instagram encouraging users to upload their pictures using hashtags. We carried out monthly SMO audits where we tweaked the campaign for better results. The brand showed a significant increase in the number of followers over Facebook, Instagram and Twitter. The hashtag campaign improved the visibility of the brand significantly.


Carda is a company which allows users to order their wedding cards online. For the company we started a Facebook and Pininterst campaing. The dynamic SMO strategies showed a increase in the number of followers. Competition saw people posting fun pictures posing with their wedding card. The SMO Audit shows the brand followers spiked and were sustained over a period 6 months.