SMO

Social Media Optimization

Aath Info Solutions is a highly trained social media optimization company in Noida. SMO or Social Media Optimization is the process of increasing the awareness of a product, brand or service by using social media to generate publicity.

Social media optimization includes RSS feeds, social media sites, blogging sites, and book marking sites. The objective of SMO and SEO is the same to drive web traffic to your website.

Rules of Social Media Optimization (SMO)

The concept behind SMO is simple implement changes to optimize the site so that it is easy to link to social media sites and increase your visibility.

1. Increase your likability – This is the most important feature of your website. Many websites in the market are static and do not update their content and the website is used as a store front. The website needs to increase the “likeable” content in the website to optimize it for social media. There are many ways to achieve this such as adding blogs or white papers.

2. Make tagging and bookmarking easy – Include calls for action for users to tag and bookmark your pages.

3. Reward inbound link – list blogs which link back to your website. Inbound links are a great way to improve visibility of your website.

4. Help your content travel: SMO does not involve change in content. You can share portable content like videos, pdf files, picture, etc. over multiple platforms

5. Encourage the mashup: Letting others use your content or tools to produce something with your content is great way to increase publicity.

Aath Info Solutions understand how SMO works we utilize the rules of SMO coupled with our digital marketing experience to improve the visibility of your brand.

Benefits of Social media optimization

  • Brand building : Internet has become a powerful forum and social media can be used very effectively to build brand awareness about your products and services.

  • Low cost : Social media optimization is a cost effective method of marketing compared to other traditional marketing methods.

  • Search engine ranking: Social media optimization can provide you with a good collection of back links. This can help improve your search engine ranking.

  • Instant turnaround: Through social media optimization your brand can get visibility in a short span of time. It is a great way of advertising.

  • Targeting specific audience – Social media optimization is a great way to reach a specific target audience based on their gender, age, interest, location, etc. Targeted advertising is a great way to boost sales.

Aath Info Solutions has been providing digital marketing services for year. We know that SMO services are here to stay.

Tips to improve your SMO

Optimize your strategy

Many companies lack a social media strategy partly since it is fairly new and partly since the media is evolving. In order to leverage your social media campaign you have to have clear vision. A SMO strategy should focus on your presence and achievement in quantifiable results. There are several measures an organization can take to optimize its strategy some of them are

  • Focus on sites which add value
  • Create engaging content
  • Engage instead of ignoring
  • Track, improve and market your effort

Do keyword research

Keywords are a key component of SEO.  The same thing applies to social media. You need to know keywords, hashtags, phrases and tags to target audiences to share content that may interest them.

Optimize your profiles

Creating a social media profile looks simple but many companies do not leverage all the features. Sites like Facebook or Linkedin lets you fill a lot of information about your company but many companies leave the information blank.  The more complete your profile is the more it will stand out.

Optimize your content

Content drives social media. You need to share good quality content in order to have a successful SMO campaign. There are two types of content that is available on social media

  • Originated content – content specifically made for social media.
  • Curated content – content that is shared across various sources around the web. Curated content has to be relevant to your target audience

Optimize posting schedule

There are various tools like sprout social which give pointers when is the best time to post on social media. The frequency of your posts has to be rationalized.  According to research

  • Facebook 3-10 times/week
  • Twitter 5+ times/day
  • Linkedin 2-5 times/week
  • Pinterest 5-10 times /day

Track and improve with social media analytics

SMO efforts need to track with social media analytics. This data needs to tracked to get a complete picture about the effectiveness of your campaign.

We at Aath Info Solutions have an experienced social media team who optimize social media for your firm.  Our social media analytics gives you real time data about the effectiveness of the campaign. Aath Info Solutions are adept at running a successful marketing campaign.

Advantages of hiring a social media optimization company

You are convinced about the benefits SMO for your website. There are several advantages of hiring Aath Info Solutions.

We are well equipped to tailor their approach to companies to suit your budget.  Social media optimization is not a one time job and requires regular updates. Social media world is very dynamic. We at Aath Info Solutions know how social media works and are able to predict trends which will work. The company can ensure you get quicker results. We have tools to conduct your social media audit. Aath Info Solutions can interpret the result and provide solution to improve your results. Focusing on social media is time consuming that requires expert team. Hiring Aath Info Solutions will allow you to focus on your core competence and growth.

You need to decide the metrics of performance your SMO partner will be measured against. Some typical parameter include – number of followers, social media reach and engagement.

Aath Info Solutions will be proud to be a partner in your growth story.